See the Science in Action

When your dog consumes NMN, it's efficiently absorbed in the gastrointestinal tract and rapidly converted to NAD+ in tissues throughout the body. NAD+...

Lion's Mane contains bioactive compounds called hericenones (found in the fruiting body) and erinacines (found in the mycelium) that can cross the blo...

CoQ10 sits in the inner mitochondrial membrane where it shuttles electrons in the electron transport chain—the final stage of cellular respiration whe...

Resveratrol activates sirtuins, particularly SIRT1, which regulate DNA repair, metabolism, and cellular stress responses. This mimics some benefits of...

Curcumin works at the molecular level to modulate inflammatory responses. It inhibits NF-kB (a master regulator of inflammation), reduces production o...

Ashwagandha works through multiple mechanisms: it reduces cortisol (the primary stress hormone), modulates GABA receptors (promoting calm), and normal...

Phosphatidylserine is incorporated into neuronal cell membranes where it maintains membrane fluidity and supports the function of membrane-bound prote...

ALCAR acts as a shuttle, transporting long-chain fatty acids across the mitochondrial membrane where they can be burned for energy. Without adequate c...

L-Theanine crosses the blood-brain barrier and increases alpha brain wave activity—the brain waves associated with relaxed alertness. It enhances GABA...

Creatine is stored in muscles as phosphocreatine. During high-energy demands, phosphocreatine donates its phosphate group to ADP, rapidly regenerating...

Ginkgo's active compounds—flavonoid glycosides and terpene lactones—work together to support vascular health. They help relax blood vessels, improve b...

Bacopa's active compounds, called bacosides, enhance nerve impulse transmission by supporting the growth of nerve endings (dendrites). They also modul...

L-Tyrosine crosses the blood-brain barrier where it is converted to L-DOPA by the enzyme tyrosine hydroxylase. L-DOPA is then converted to dopamine, w...

After ingestion, Alpha-GPC is rapidly absorbed and crosses the blood-brain barrier. In the brain, it is metabolized to release choline, which combines...